When one of our creatives was diagnosed with breast cancer and underwent a double mastectomy, she discovered quickly just how painful it was to drive.  So, she came up with a idea to solve the problem.  We then went to work with the Human Centered Design team at Ford and created The SupportBelt.  The first seat belt accessory designed by a US Automaker to help mastectomy patients travel comfortably on their road to recovery.  Designed and engineered with the input of patients, doctors, engineers and designers, we launched it during Breast Cancer Awareness and made it free of charge.  It got so much traction and coverage, the first round of product "sold out" in 36 hours.